Business, over coffee project

over coffee project: kim oberg



What does a typical day look like for you?

There is no “typical” day in my life at this point – just the way I like it.  Upcycle opened a little over 3 weeks ago and getting a feel for the day to day is definitely going to be an ongoing process.  I not only own the studio, but right now I manage it, do all of our marketing, run the front desk and teach 8 classes a week.  Here’s what today looks like (it’s a long one):

  • 5:10am – alarm goes off; snooze.
  • 5:20am – snooze.
  • 5:30am – roll out of bed, throw some clothes on, wash my face, brush my hair, head downstairs to the studio to greet Christine, my instructor, and riders as they trickle in for the 6am class.
  • 6am – head back upstairs to snuggle back up with my boyfriend and our dogs for one more hour before we have to start our days (for real this time)
  • 7:30am – kiss Jake goodbye & head out for my morning walk with Zoe. We walk to the local coffee shop a few blocks away where I grab a latte and Zoe gets a treat (which she’ll carry around and hide in the apartment all day)
  • 8am – test out my new class playlist while making breakfast (if I can dance to it, I can spin to it)
  • 8:45am – back down to the studio to greet the 9am riders
  • 9am – teach! climb, sprint, sweat, repeat.
  • 10:15am – Clean the studio, set up for the noon class. Approve payroll, pay bills, update budgets and expenses.
  • 11:45am – Brandi, another one of my fabulous instructors, arrives to teach the noon class.  We greet the riders. I take Zoe out for walk #2 while Brandi kicks ass for 45 minutes.
  • 1pm to 4pm – “office work” time at the front desk – i finalize a merchandise order, finish planning a spin & yoga workshop for July, work on creating some graphics for our Facebook & Instagram, take inventory of cleaning supplies.  I scroll through Facebook aimlessly for about 10 minutes before I realize I’m wasting time and need to focus.  I vacuum and mop the studio while listening to my playlist for my 6pm class.
  • 4pm – 20-30 minute power nap. Without these, I would not survive.
  • 6pm – gears & beers! I teach a 60 minute class and then we hang out and drink a beer or two after. It’s always a good time and I get to meet and connect with so many fun people.
  • 8pm – clean up the studio for the night, close everything down, head upstairs for dinner. Walk Zoe.
  • 8:30pm – Epsom salt bath! By Friday night, my body is exhausted from the week – thankfully I don’t teach on Saturdays, so this is the time for my body to relax and recover.
  • 10pm – crawl into bed and fall asleep in a matter of seconds.

What are some interesting things that people probably do not know about you?

  •  I have a nail polish obsession but will only wear Essie – I currently have a collection of over 55 Essie shades.
  • I’ve had crazy odd jobs in the past ranging from racing pigs on a farm at a county fair to dressing up in Victorian garb and singing Christmas carols at big corporate holiday parties.
  • In college, I got to sing during Sunday mass at the Vatican.
  •  I average 15 spin classes a week now between teaching and taking them. I eat everything in sight and I’m still hungry ALL the time.
  • Besides spinning almost every day, I work out with a personal trainer twice a week (bonus: he’s very handsome and sleeps next to me every night).

Do you have any rituals/routines?

Honestly, I’m not one for routines. I never have been.  I’m more of a go-with-the-flow kinda girl.


What inspires you day to day?

People, ideas, the future.

How do you create?

From nothing.  I love creating from a completely blank slate – the possibilities are endless.

What can we find you daydreaming about?

The future; every aspect of it. and food. definitely food.


What are some of your favorite books/websites/apps/magazines?

Books: the fire starter sessions by Danielle Laporte.

Websites:  Refinery29, Etsy (I’m a sucker for handmade anything), and Pinterest.

Apps: Songza – I love that I can find new music based on my mood or what I’m doing.

What is the best advice you’ve ever been given?

If you want something to happen, make it happen. Don’t waste your life waiting for it to happen to you.


What does opening upcycle mean to you?

Absolutely everything.  This place is everything I’ve ever dreamed of without even knowing it.  About a year ago, I was feeling really stuck at work and wrote a list of non-negotiables for my dream job.  Every single thing on that list has come to life at upcycle.  I inspire others every day, I connect with like-minded people, I create space for people to get creative and test out their own crazy ideas, I get to work out whenever I want, I get to bring my dog to work with me and I get to learn and grow every single day.

This experience has taught me so much about not only starting up a business, but about myself, too.  Of course I’ve had those moments that everyone has when starting a business – the “am I doing the right thing?”  “Holy crap, I’m not going to have a steady income at all”, “what if I fail?”… “But darling, what if you fly?”

What’s in your coffee cup?

Daily: black coffee. The darker the better.

When I want to indulge: mocha latte with coconut milk.


FOLLOW KIM:  instagram Upcycle / Facebook


Over Coffee Project: A weekly chat with inspirational movers and shakers of the world as well as goal setting and get it done advice. Use #overcoffeeproject to show the world the pursuit of your dreams.


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